Brand Rollout

A brand guide sitting in a shared drive does nothing. The brand is real when it is on the building, the dock, the business card and the booth, and they all match.

Rollout is where most brands drift. Each location orders its own signs. Each event gets its own banner. I build the kit once and make it easy to order right.

The situation

• Nautical Boat Club had 28 locations and every one was doing its own thing.
• Command Zero had a new brand and an RSAC booth, stage backdrops and business cards to produce on a deadline.
• Local vendors keep asking for “the logo file” and getting the wrong one.

What changes

• 28 locations working from one brand architecture and a resource center every location pulls from.
• One kit for signs, cards, letterhead, banners and booths, with print-ready files and specs.
• Fewer reprints. Dimensions, materials and placement are decided once.

What’s included

• Signage: storefront, dock and wayfinding.
• Interior design: murals, wall graphics and the brand in the room.
• Stationery: letterhead, envelopes and folders on one grid.
• Business cards: the smallest piece of the system, held to the same rules.
• Billboards: seven words or fewer at 65 mph.
• Trade show booths and banners: backwalls, roll-ups and counters.

How it runs

Research. Walk the locations, photograph what exists, list every surface the brand touches.

Create. A rollout kit: templates, specs, print-ready files and a short guide for each surface.

Results. Every location orders from the kit. New locations open on brand from day one.

“Andy’s creative efforts have elevated every aspect of our marketing with clean imagery and engaging website design.”
— Alex McLaughlin, Nautical Boat Club

Selected work

Questions

Do you handle printing and installation?

I produce print-ready files and specs and work with your printers and sign shops. I don’t mark up printing.

Can you work with our existing vendors?

Yes. The kit is built so any competent vendor can produce it correctly.

How do new locations get the brand?

Through a resource center: one place with every approved file, template and spec.