Signage

Signs are the brand at full size. They are also where brands drift most, because each location orders its own. I design the sign family once, with specs any sign shop can build from.

What you get

• Storefront and fascia signs
• Wayfinding and dock signs
• Material, size and mounting specs
• Print-ready and fabrication files

Where it’s worked

Nautical Boat Club’s 28 locations work from one brand architecture and a resource center every location pulls from.

Questions

Do you manage the sign shop?

I deliver specs and files and review proofs. Your sign shop fabricates and installs.

Can you match signs across old and new locations?

Yes. The standard is written so older locations can be brought in line over time.

Part of Brand Rollout.