Five months.
One brand.
A billion-dollar look.

In a category defined by noise, simplicity becomes a competitive advantage.

Founded by operators who had already sold a cybersecurity company, backed by Okta Ventures, SE Ventures, and Crosspoint Capital. Our story starts five months ago.

November 2025
"We've not done branding or marketing almost out of spite."
-CEO Dov Yoran
January 2026
We present the MONO direction on January 22. Swiss grid. Monochrome, one accent. The CØ monogram — a C locked into a slashed Ø — lands first try.
"The identity finally matches the product." — Dean De Beer, CTO & Co-Founder
February 2026
Fourteen-page brand guidelines ship February 12. Neutral ramp, typography, logo grid, three accent variants. A system the team can extend without us in the room.

The system extends across business cards, LinkedIn covers, email signatures, a rollup banner, stage backdrops, an ebook, and a branded apparel capsule. Twenty asset families in three weeks.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

April 2018
Lumio gets acquired by German company, Influencer DB. Yeww! 🎉
Read about the acquisition

“After this, we both took up golf during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

June 2018
Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

Read about the Good Design Award
November 2019
After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

January 2020
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
learn more about antler here
April 2020
🚀 relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume