Good design lasts.
Lake Austin Design was created to solve a common problem inside growing companies: Design decisions are being made — but without clear ownership, strategy, or accountability. Logos get refreshed. Websites get rebuilt. Decks get redesigned. And yet… the business still feels fragmented. That’s where we come in.
Lake Austin Design is not a traditional design studio. We operate as a strategic design partner embedded alongside founders and executive teams. That means we don’t just ask what should this look like? We ask: What decision should this design support? What behavior should it create? What friction should it remove? Design is treated as a system — not decoration.
Lake Austin Design is led by Andy Mullady, a brand and digital strategist with over 20 years of experience across design, sales, and executive-level consulting.
Andy’s background spans:
• Building and leading creative teams
• Working directly with founders and CEOs
• Designing for national brands and high-growth companies
• Translating business strategy into clear visual and digital systems
This isn’t design from the sidelines.
It’s informed by how businesses actually operate when real money, real people, and real timelines are involved.
Most design breaks down because:
• Strategy is disconnected from execution
• Too many opinions dilute decision-making
• Agencies optimize for deliverables, not outcomes
Lake Austin Design fixes that by:
• Establishing clear hierarchy and ownership
• Reducing noise across brand and digital touchpoints
• Staying accountable through execution, not handoff
The result is alignment — internally and externally.
“If you do it right, it will last forever.”
-Massimo Vignelli
01
• Founder-led companies past early traction
• Executive teams preparing for scale, pricing shifts, or acquisition
• Businesses that want their brand to reflect the level they’re actually operating at
We are not a fit for one-off logo projects or trend-driven rebrands.
We are a fit for leaders who want design to function as a business advantage.
02
Engagements are collaborative, focused, and intentional. We work closely with decision-makers. We move quickly, but not recklessly. And we care more about clarity and results than subjective preference. This is a long-term mindset — even when the work starts with a single project.
03
Clear positioning.
Cohesive systems.
Design that earns trust, supports growth, and moves people forward.