Billboards

A billboard gets about five seconds. That is seven words, one image and the logo. Anything more is wasted money.

What you get

• Concepts tested at real viewing distance
• Final art at the vendor’s exact specs
• Matching digital and social versions

Where it’s worked

Nautical Boat Club’s “Don’t just boat. Boat better.” is the shape that works: a short setup and a shorter payoff. Command Zero’s stage billboard came straight from the identity system.

Questions

How many words should a billboard have?

Seven or fewer. Drivers have about five seconds.

Can the same art run as digital ads?

Yes. Each billboard ships with matching social and display sizes.

Part of Brand Rollout.