Sales & Campaign Materials

The brand earns its keep in the pipeline. The deck in the investor meeting. The ad in the feed. The email in the inbox. If those look like they came from three companies, the buyer notices.

I sold for a living before I designed for one. 118% of quota at ADP. That is why these pieces are built around the ask, not the mood board.

The situation

The sales team builds decks from old templates and screenshots.
Every campaign starts from a blank canvas, so every campaign looks different.
Ads run in five sizes and three of them are cropped wrong.

What changes

One master for every slide type: title, section, big number, chart, quote.
One idea, every size. Each campaign ships as a set: feed, story, display, email and print.
Faster launches. Your team fills templates instead of starting over.

Diagram: a slide deck, social posts in three ratios and an email built from one system — From the deck to the feed: one system, every format.

What’s included

Pitch decks: the story with an ask, for investors and big deals.
Slide templates: a master your whole team can use.
Social media graphics: templates sized for every feed.
Digital ads: one idea, every placement.
Email graphics: headers and modules that render everywhere.
Direct mail: postcards and mailers that get flipped over.

How it runs

Research. What closes deals today? I read the sales notes, the ad library and the numbers before I design anything.

Create. Templates and a launch set for each campaign, all on the brand grid.

Results. Track clicks, replies and booked calls. Keep what works, cut what doesn’t.

“Andy embedded with us like a co-founder, not a contractor. He pushed where we needed to be pushed, and the brand he built does work the rest of our team would otherwise have to do. Smartest brand investment we’ve made.”
— Erdem Menges, VP of Product Marketing, Command Zero

Selected work

Command Zero product brief: Investigate anything. Resolve everything. — Command Zero product brief. See the case study

Nautical Boat Club phone carousel and social post mockup — Nautical Boat Club social carousel. See the case study

Questions

Do you write the deck content?

I shape the story and the headlines with you. The numbers and the ask come from your team.

Can our team edit the templates?

Yes. Decks ship as editable Keynote, PowerPoint or Google Slides masters. Social and ad templates ship in the tools your team already uses.

Do you run the ads?

I design the creative and the sizes. Your team or agency runs the media.