Pipeline
One idea, every placement, cropped right.

Every ad platform wants a different size. One idea should survive all of them. I design the system, then the sizes.
Nautical Boat Club’s “Less Wifi. More Air.” and “Boat better.” ads were built from one campaign system and cut to every size.

I design the creative. Your team or agency buys the media.
Enough to test the message, not just the color of the button.
Part of Sales & Campaign Materials.