Rebranding an AI startup in just 4 months 🚨. Brand Identity, Web Design, AI + LegalTech.
Matey is an AI startup focused on automating legal discovery to help free innocent people from jail. They needed a brand as bold and trustworthy as their mission.
Using Microsoft Clarity, we saw users focusing heavily on the team page. This showed us that trust was everything. So we rebuilt their experience around clarity, people, and the evolving product.
Every time I take a break from drawing, something is off. It always comes back.
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