Matey.ai

Rebranding an AI startup in just 4 months 🚨. Brand Identity, Web Design, AI + LegalTech.

The Challenge:

Matey is an AI startup focused on automating legal discovery to help free innocent people from jail. They needed a brand as bold and trustworthy as their mission.

Using Microsoft Clarity, we saw users focusing heavily on the team page. This showed us that trust was everything. So we rebuilt their experience around clarity, people, and the evolving product.

Our Solution:

  • Logo system inspired by Vignelli + Paul Rand
  • Typography: Helvetica, Futura, Garamond
  • Full Webflow rebuild with CMS
  • 23-page pitch deck in Figma
  • Sales slicks, brand guide, and system templates

The Results:

  • New Branding that will last and can be used across all mediums
  • Mobile and Desktop Speeds increased by 15+%
  • Trusted by Latham & Watkins, Colorado ADC, and growing exponentially utilizing testimonials and current case loads
  • 90% time saved in discovery now easier to share and explain
  • Scalable CMS, real-device use case, and ongoing updates without bottlenecks

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