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Every brand starts as a sketch. There are more than 1,000 of them.
Software makes it easy to skip the thinking. A logo built on a screen can look finished long before the idea is.
The question every project starts with: is the idea strong enough to survive being drawn by hand?
Pencil first, always. Andy has drawn since he was a kid copying Jordan, Bo Jackson and Dee Brown off the television. One wakeboard sketch for his brother ran in WakeBoarding Magazine as Wakeboard of the Month.
The archive now holds more than 1,000 drawings: pencil portraits, sports art, posters and character studies. The pages here are a small selection.
The sketches became businesses. A single drawing of Brian Urlacher in 2012 launched 500 Level, which went on to win the NFLPA's 2016 Apparel Licensee of the Year. Gary Vaynerchuk's logo began as his own handwriting.
The rule still holds: if the idea is good enough, it isn't done until it's drawn by hand.
