Logos

A logo has to work at one inch, embroidered on a hat and lit up on a stage. I design in black and white first. Color comes second.

What you get

• Primary mark, wordmark and lockups
• Small-size and favicon versions
• Clear space and minimum-size rules
• Files for print, web, embroidery and laser etching

Where it’s worked

Rosenhaus Sports represents nearly 100 active NFL players. The old logo was a borrowed Superman “S.” Working from Drew Rosenhaus’s own hand sketch, we rotated the mark 90 degrees and gave the R a leg to stand on. It has appeared on PTI and in Forbes coverage.

Gary Vaynerchuk’s signature became his logo, stamped across apparel, phone cases and the #garyveeshop merch program.

Questions

How many logo concepts do you show?

A small number of strong directions, not a wall of options. Each one is tested at small sizes and in one color.

Do we own the logo?

Yes. You get the full rights and every source file.

Part of Brand Identity Systems.