Identity

Design systems

Tokens, components and pages built from one set of rules.

Diagram: tokens feeding components feeding pages

A design system turns a brand into parts. Color, type, spacing and radius become tokens. Tokens become buttons, cards and forms. Components become pages. Change a token once and every page follows.

What you get

  • Tokens for color, type, spacing and radius
  • A component library for web and product
  • Page templates built from those components
  • Documentation your developers can follow

Where it’s worked

At 500 Level, one template system ran more than 50 athlete and celebrity Shopify stores. Same parts, different player. That is a design system.

500 Level homepage grid of illustrated player T-shirts
500 Level homepage: one system, many players.

Questions

Is a design system only for software products?

No. Websites, decks and marketing pages all benefit from shared components.

Do you work with our developers?

Yes. Tokens and components are documented so developers can build from them directly.

Part of Brand Identity Systems.

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