Brand guides

A brand guide is only worth something if people use it. Mine are short, visual and specific. Exact values. Real examples. What not to do.

What you get

• Logo grid, clear space and misuse examples
• Color values for print and screen
• Type scale and hierarchy
• Layout and photography rules
• Templates for the work your team makes most

Where it’s worked

Command Zero’s 16-page guidelines shipped on February 12, 2026: neutral ramp, typography, logo grid and three accent variants. A system the team can extend without me in the room.

Questions

How long should a brand guide be?

As short as it can be. Command Zero’s is 16 pages. Long guides don’t get read.

What format does it come in?

A PDF for sharing, plus the source files and templates behind it.

Part of Brand Identity Systems.