A WordPress site that didn't work on mobile — where 87% of the traffic is — became a Webflow brand system that 27 owner-operators run on. Built by Lake Austin Design — Brand Architecture, Web Design, Resource Center.
Owner-operators receive a system, not a stylebook.
“Andy's creative efforts have elevated every aspect of our marketing with clean imagery and engaging website design. We would highly recommend Lake Austin Design if you are looking to clean up or refresh your brand.”
Alex McLaughlin, Member — April 2024
“Less is more. Do things right. Sweat the little things.”
The brief, in three lines.
One brand. 27 locations. Every member room we walk into.
This isn't about making the site pretty. It's about how it works — for the owner-operator, for the member, for the boater who hasn't found us yet.
Built for what's coming.
Built to grow. 27 today. 50 by 2030.
“I met Andy as a member, not a designer. That's how I knew he understood what the club is. Three years later, he's not the vendor. He's the partner who built the brand we're growing into.”
Bryan Wallace, President, Nautical Boat Club
“The system Andy built means I run my location and the brand runs itself. That's what I needed.”
Tom Gardiner, Owner-Operator, Nautical Boat Club